SUNGAI PETANI, 12 March 2021 - Following the appointment of Top Standard HK as a distributor to Hong Kong, Macau and China territories, Saudee Group has further signed a supplementary agreement with Top Standard to collaborate and develop a new product suite to cater for North Asian taste.
Top Standard HK has an exemplary track record in fine-tuning cuisine towards the tastes for the Chinese, Hong Kong and North Asian markets.
They will work closely with Saudee Group to undergo research and development to derive an entire new product line to cater for the China palate.
Recognising that local flavours and recipes differ greatly from country to country, and culture to culture, Saudee Group intends to create an entire new line of frozen meats, processed food and other processed products for an enormous market under its Halal certification.
The idea for this is to capture not only the halal food markets in greater China, but to also cater for the standard palate and culture of the North Asian style.
Imported packaged food products to China particularly have been the highlight in the past 12 months, due to the Covid-19 pandemic.
With Wuhan originating the virus and China being the epicentre in the earlier months at the beginning of Covid-19 pandemic outbreak, the shift has been to imported packaged and processed foods.
Increased hygiene concerns coupled with general uncertainty have forced consumers to look at imported food products instead of local manufacturers, who in turn were affected by prolonged lockdown periods.
Packaged food consumption in China is expected to regain growth in 2021, with busier lifestyles in place to improve the economy due to slowdown in 2020.
Saudee expects to work immediately with Top Standard HK on identifying key market segments in halal frozen meats and halal processed foods to create a new line of ready to eat meals, which is of high quality and reflective of the target audience's taste.
The China food market represents a multi trillion dollar economy, which will see Saudee’s direction moving towards international level.
Saudee Group of Companies was founded in 1985 with the two subsidiaries, Perusahaan Saudee Sdn Bhd and Saudi Cold Storage Sdn. Bhd. Manufacturing plant is located in the heart of Kedah’s industrial area in Sungai Petani. At present, Saudee is amongst the largest and most progressive processed frozen food manufacturers in Malaysia, with a total workforce of 500 personnel, specialising in manufacturing of frozen processed food products such as burger patties, nuggets, sausages, meat balls and many others.
The company’s focus is to produce innovative products to beat the competition and be one of the largest produced OEM products. The flagship brand Saudi Gold and Farm’s Gold are represented at all major retail outlets throughout Malaysia and has been recognized as one of the most innovative products in the market.
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Fabian Narcis
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Zuraida Malek
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